Director Analytics - North America Insights & Analytics

What makes this a great opportunity?

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirit's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.

Role Responsibilities

Lead & Elevate the Analytics Agenda

• Build and own the NA analytics learning agenda aligned to core commercial and brand priorities.
• Champion the “so what / now what” standard, ensuring insights translate into clear, time‑bound actions.

Forecasting & Measurement Excellence

• Co‑lead the Brand Consumption Forecasting process; ensure strong inputs, transparent assumptions, and well‑tested drivers.
• Serve as the US lead for Marketing Mix Modeling (MMM), translating global outputs into brand/channel investment guidance and operating principles.
• Own consumption reporting for the business; deliver clear monthly narratives and follow‑up analyses on drivers, risks, and actions.

Experimentation, Testing & Performance Frameworks

• Lead the experimentation and in‑market testing agenda (A/B, geo, incrementality), defining success metrics and guardrails for pricing, promo, display, creative, targeting, and distribution.
• Establish measurement frameworks and KPIs for Brand and Commercial teams; evolve dashboards from reports to decision‑support tools with clear thresholds and alerts.

Commercial & Cross‑Functional Impact

• Act as a trusted advisor to Commercial/Sales and Brand, proactively identifying opportunities in distribution, assortment, pack/price architecture, media ROI, and geographic strategy.
• Partner across Finance, Strategy, Category Strategy, and Global Analytics to align on single‑source truths, reconcile top‑down/bottom‑up views, and accelerate decisions.

Data Partnerships & Platforms

• Partner with IT/Data teams to shape data models, pipelines, and dashboards; define user stories, prioritize backlogs, and drive adoption.
• Ensure data quality and governance across NIQ/IRI (scan & panel), NABCA, CGA, and internal sources; maintain documentation, definitions, and data literacy.

Skills

Storytelling & Influence: Translates complex analytics into clear, compelling narratives and recommendations.

Technical Expertise: Fluency in NIQ/IRI scan & panel, MMM, assortment, market structure, price & promo analytics, predictive modeling/forecasting; Power BI/Tableau proficiency.

Leadership: Demonstrated people leadership with strong coaching, high performance standards, and scalable operating rhythms.

Project & Portfolio Management: Manages multiple brands/workstreams with excellence and urgency.

Consultative Partnering: Builds trust across Commercial, Brand, Strategy, and Finance; anticipates questions and navigates ambiguity toward decisive action.

Change Leadership: Drives adoption of new tools/ways of working; sets quality bars; grows data literacy across the organization.

Adaptability: Thrives in a dynamic, evolving environment.

Qualifications

Education: Bachelor’s in Analytics, Statistics, Economics, Marketing Science, or related; Master’s preferred.  

Experience: 10–15 years total in CPG analytics/insights, consulting, or advanced analytics roles supporting sales/brand/portfolio decisions; 4–6 years of direct people leadership (team of analysts/ICs; manager‑of‑managers exposure a plus).

CPG Data Fluency: NIQ/IRI (scan + panel) expertise is required; experience triangulating multiple data sources necessary (e.g. consumption, depletion, shipments, etc), and on‑prem sources.

Methods: Hands‑on or leadership experience with Marketing Mix, forecasting/predictive modeling, assortment, market structure/segmentation, test design/incrementality, KPI frameworks, and dashboarding

Ways of Working: Track record establishing agile operating rhythms, prioritization, intake/triage, and QA for analytics deliverables at scale

Salary Range - The salary range for this role, based in Chicago is $180,000 to $200,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset.