Associate Field Marketing Manager - Mid-Atlantic

What makes this a great opportunity?

This is an opportunity to work with various cross-functional partners in the organization in high priority, complex & fast paced markets. This individual utilizes creativity and practical application of initiatives. You will gain a comprehensive knowledge of both marketing and sales functions and learn multiple routes to market.

Role Responsibilities

The Associate Field Marketing Manager is responsible for supporting Kentucky, Maryland, Washington DC, Delaware, and Ohio Low Proof in the planning, execution, tracking, and evaluation of all marketing programming that drives the Suntory Global Spirits priorities. This role will be located in Washington DC or Kentucky. Responsibilities to include:

National Programming:
• Work closely with Sales & Marketing teams to ensure national programs are purchased to an appropriate level and executed as designed
• Manage & support local execution of sampling and national event programming and asset management.
• Coordinate and manage all POS inventory at the local level to ensure timely execution of materials in-market

Regional/Local Programming:
• Work with the Marketing Managers, Sales Team, and Distributor partners to identify all divisional programming needs to support Suntory Global Spirits priorities
• Work closely with Brand Marketing, Industry Affairs, Intellectual Property, Legal and Sales to ensure local programming adheres to brand guidelines, state and federal regulations, and properly protects our intellectual property
• Manage procurement of promotional materials to support local programs, utilizing centralized procurement options
• Ensure quality, cost efficiencies, program effectiveness, and on-time delivery of local programs
• Assist Sr. Marketing Manager with programming calendar management and program tracking
• Manage local sampling agencies including weekly check-ins ensuring regional reporting and tracking
• Lead sponsorship execution planning and execution of assets
• Lead setup and management of MIRs and Sweeps promotions with printers and fulfilment partners
• Lead advocacy scheduling and coordination
• Lead asset management with third partner storage partners

BI Management:
• Assist the Sr. Marketing Manager – Mid - Atlantic with planning, allocation, phasing, and spend of yearly brand investment (BI) budgets
• Participate in BI budget review meetings with all stakeholders (weekly review/monthly deep dive)
• Provide input and recommendations for all incremental program and funding requests to maximize and track return on investment (ROI)

Qualifications

• 3+ years of experience in the Spirits Industry: sales, brand or field/trade marketing
• Strong financial and analytical acumen, knowledge of Salesforce.com and SAP a plus
• Advanced skills in Microsoft Office; specifically, Excel & PPT
• Strong and effective communication skills
• Ability to conceptualize and think creatively, as well as work independently
• Ability to build strong relationships internally and externally
• Travel – up to 20% Desired qualifications
• Strong on and off-premise brand building experience
• Experience managing premium brands and knowledge across spirits categories
• Passion for the brands and categories
• Time management and analytical capabilities

Salary Range - The salary range for this role, is $90,000-100,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of this location.