Marketing Director - Jim Beam & RTD

What makes this a great opportunity?

• The spirits industry is an exciting, dynamic and fast-paced business and Suntory Global Spirits is one of the world's leading premium spirits companies with a strong portfolio of iconic brands and growth platforms.
• Opportunity to lead two of the company's most important strategic growth priorities across the CNEE region: the Jim Beam franchise and the Ready-to-Drink category.
• Opportunity to shape the future growth trajectory of Jim Beam by developing long-term brand strategies, strengthening brand equity, driving consumer recruitment and creating scalable regional communication and activation platforms.
• Opportunity to own and lead the development of the regional Jim Beam asset toolbox, ensuring markets have best-in-class assets and frameworks to drive sustainable growth.
• Opportunity to lead the Jim Beam innovation agenda and partner closely with Global Brand Houses in identifying and commercializing future growth opportunities.
• Opportunity to define and drive the Ready-to-Drink growth agenda with the ambition of establishing Suntory Global Spirits as a leading RTD player across the region.
• Opportunity to act as brand owner for -196 and build one of the company's most exciting and disruptive brands through distinctive positioning, communication, innovation and equity development.
• Opportunity to lead and develop dedicated Jim Beam and RTD teams, building a high-performing organization and creating future marketing talent.
• Opportunity to drive modern brand building through consumer-centric, digital-first and full-funnel marketing approaches.
• Opportunity to influence global brand strategies and contribute to international innovation, communication and growth initiatives.

Role Responsibilities

• Lead, develop and inspire dedicated Jim Beam and RTD teams and build a high-performing marketing organization.
• Define and lead the long-term growth strategy for the Jim Beam franchise across the CNEE region.
• Drive brand equity growth, consumer recruitment and penetration by developing impactful and insight-led brand strategies.
• Develop and deploy the regional Jim Beam asset toolbox, communication frameworks and activation platforms across markets.
• Establish scalable regional consumer programs and campaigns that deliver consistent and effective brand execution.
• Lead the development and execution of the Jim Beam innovation pipeline from concept generation to commercialization.
• Partner closely with Global Brand Houses to shape future innovation opportunities, growth strategies and communication platforms.
• Define and drive the long-term RTD category strategy, growth agenda and innovation roadmap across the region.
• Identify future consumer opportunities, emerging trends and demand spaces to accelerate category growth and market share.
• Lead commercialization planning and execution in partnership with Commercial, Sales and Trade Marketing teams.
• Own and lead the long-term growth strategy for -196, including positioning, brand equity development, communications, activation and innovation.
• Build distinctive and disruptive brand platforms that drive awareness, relevance, trial and consumer recruitment.
• Develop annual marketing plans and multi-year growth plans across Jim Beam and RTD.
• Lead the development of insight-led marketing plans that overcome barriers to trial and unlock recruitment opportunities.
• Drive excellence in advertising development, communication strategy and creative execution.
• Elevate marketing thinking and execution through digital-first and full-funnel marketing approaches.
• Own portfolio P&L performance and marketing investment across Jim Beam and RTD.
• Build strong partnerships across Marketing, Sales, Trade Marketing, Finance, Insights and Commercial functions.
• Lead and manage agency partners to deliver best-in-class strategic, creative and executional work.
• Act as a key strategic partner for Global Brand Houses and represent the region in international forums and leadership discussions.

Qualifications

• University degree in Business, Marketing, Communications or equivalent.
• 10+ years of progressive consumer marketing experience, preferably within FMCG, beverage, spirits or broader consumer goods industries.
• Strong experience in brand strategy, communication planning, advertising development and consumer-centric brand building.
• Proven track record of developing growth strategies for established consumer brands and driving measurable business results.
• Demonstrated ability to create marketing strategies that overcome barriers to trial, recruit consumers and increase penetration.
• Proven experience leading innovation pipelines from opportunity identification through successful commercialization.
• Proven Ability to drive brand transformation and equity improvement though  elevating the brand image and perception
• Strong and proven social media and digital capabilities to drive the next level of brand Marketing incl. influence and partnership Marketing
• Experience developing scalable communication, activation and consumer engagement platforms across multiple markets.
• Strong commercial acumen with experience managing significant marketing investments and business performance.
• Ability to manage complex cross-functional projects and influence stakeholders across matrix organizations.
• (Proven) Ability to drive brand transformation and equity improvement (need to shift JB brand image)
• Strong and proven social media and digital capabilities to drive the next level of brand Marketing incl. influence and partnership Marketing (esp for the LDA+ consumer)
• Strong people leadership skills with a track record of building, coaching and developing high-performing teams.
• Fluent in German and English.