Brand Manager - House of Suntory

What makes this a great opportunity?

• The spirits industry is an exciting, dynamic, and fast-paced business and Suntory Global Spirits is the world's third largest premium spirits company.
• Opportunity to own and develop one of Suntory Global Spirits' key Premium & Prestige portfolios, including Hibiki, Roku, Toki, Yamazaki and Hakushu, with significant exposure to both local leadership and Global Brand Houses.
• Opportunity to shape and execute integrated brand strategies across Retail, On-Trade and E-Commerce, driving both brand equity and commercial growth.
• Opportunity to collaborate with cross-functional and international teams, including Global Brand Houses, Sales, Trade Marketing and external partners, to bring brand strategies to life in the market.
• Opportunity to develop integrated activations on a national & key city level, multi-channel
• Opportunity to lead and partner with an exciting agency network in developing best-in-class, award-winning activations and brand experiences
• Partner and learn from best practices around the world

Role Responsibilities

• Own the development and execution of the House of Suntory portfolio strategy in Germany, ensuring delivery of brand, commercial and financial objectives.
• Lead Annual Marketing Planning, Growth Planning and portfolio reviews, identifying future growth opportunities and translating them into actionable plans.
• Act as key interface between the German market and Global Brand Houses, influencing priorities and ensuring local market needs are appropriately represented.
• Drive commercial performance through close partnership with Sales and Trade Marketing, ensuring marketing activities translate into measurable business impact.
• Development, implementation and tracking of consumer-oriented brand activations in a multi-channel environment (Retail | Gastronomy | E-commerce)
• Management and control of annual marketing budgets
• Definition and tracking of brand KPIs, including Nielsen and GfK Data performance tracking
• Agency management and coordination for Creative, Media, Social/Digital, PR, BTL, non-premise
• Cross-functional alignment with key departments including Sales, Trade Marketing, Finance and Supply Chain to achieve annual targets and objectives
• Stakeholder management within a matrix structure
• Lead preparation and implementation of new product launches and potentially annual limited editions

Qualifications

• University degree in business, marketing, communications or equivalent
• 4-7 years of Brand Management experience, preferably within FMCG, Spirits, Luxury or Premium consumer brands.
• Experience owning brand plans, marketing budgets and business performance indicators.
• Strong commercial acumen with the ability to balance long-term brand building and short-term business objectives.
• Strong analytical, presentation and storytelling skills with the ability to convert data into actionable business recommendations.
• Fluent (spoken & written) in German and English
• Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
• Experience in project management (incl. usage of respective tools and methods)
• Strong analytical skills, converting numbers into insights
• Experience in managing a set of brands with a structured approach
• Digitally competent and high interest in consumer and category trends