Global Brand House - Brand Director Bowmore & Teachers

Role Mission

Reporting to the Senior Director, Scotch & Irish Brands, the Global Brand Director for Bowmore & Teachers will be responsible for the development of the brands, shaping the long-term strategy and then partnering with local markets to execute brand plans that help deliver on both our short-term commercial goals and our long-term ambition.

Balancing consumer centricity, with strong commercial acumen, you will deliver the growth agenda for the brands, over-seeing all elements – including defining strategy, priority markets and channels, packaging, innovation, comms and experience, pricing, digital, etc. A strong communicator and collaborator, you will inspire the organization behind the brand strategy while ensuring that local insights and ‘jobs to be done’ are clearly addressed in the Brand House work. You will also be responsible for the management and development of a Marketing Manager and two Senior Brand Managers, whilst providing leadership to many other across different departments and around the organization.

Role Responsibilities

Leadership & Talent Development.

• Lead development of global Marketing Manager and Senior Brand Managers
• Align local market marketing teams behind an ambitious, clear and relevant growth strategy
• Champion implementation and on-going development of “Suntory Global Spirits Way of Marketing”(Founders Way) across Brand House and markets

(Gemba) Insight:

• Build deep understanding of key markets – including travel to markets to understand business and consumer dynamics
• Ensure application of cultural, competitor, category and consumer insights in brand strategy development and execution.
• Ensure we penetrate consumer behavior and business/brand data to go beyond the “what” to really understand the “why” and implications for future growth plans.
• Ensure close connection to industry trends and topics of interest
• Strong financial acumen including budget management/recommendations.

Brand Foundations & Stewardship:

• Champion unique House-style ensuring Regional and in-market teams are trained and confident on what makes our spirits special and educating on the MBC philosophy
• Place the Brand’s timeless DNA at the heart of our brand strategies, ensuring plans and execution in market nurtures and strengthens equity.
• Lead identification, development and application of the brand’s distinctive ID and design codes to packaging and marketing communication platforms to build memory structure, standout along the consumer journey and brand saliency.

Strategy & Planning:

• Play an active role, supporting the Marketing Snr.Dir and Brand House MD in creation of BH 12 Year strategies and 3 Year Strat Plans for Bowmore
• Support the development of focused innovation strategy and pipeline that strengths our DNA and delivers agreed brand/commercial objectives in market.
• Partner with pricing and rev man teams to define the right long-term pricing and strategy and partner with markets on how that can be executed

Experience Design & Delivery:

• Play a leading role in the development and deployment of consumer centric, impactful and fully integrated brand experience platforms and programs focused on “fewer, bigger” initiatives that will engage our consumers and excite our trade partners.
• Drive for “brilliance in execution” with both strategic precision and an obsession for detail that starts with the drink experience and which is amplified through consumer programs that drive talkability and saliency.
• Ensure that we create a culture of learning and accountability through the tracking of programs and brand performance against clear KPI’s and reviews.
• Ensure marketing plans meet the requirements for financial year targets, including marketing spend on budget.
• Bring a bias for action and agility to the execution of the BH strategy and plans, ensuring that we respond appropriately to changing market and competitor dynamics.

Qualifications

Skills & Experience

• Extensive marketing experience with demonstrable brand leadership at a senior level

• Strong quantitative and qualitative analytical skills

• Ability to draw conclusions from data and extract meaningful insights to tell a story

• Excellent written and verbal communication skills

• Team player with collaborative style and a listen first approach

• Culturally sensitive, proven ability to build credibility and excel in a global environment

• Able to work well in a fast paced, cross-functional environment, and navigate ambiguity

• Able to manage multiple projects simultaneously and complete projects in a timely manner

• Track record of cross-functional team leadership and generating motivation/enthusiasm for break-through marketing

Key Relationships:

• Reports to the Senior Director – Global Marketing of the Brand House.

• Leadership team members of the Brand House

• Cross functional leads and teams (e.g., Finance, Digital, Insights, Supply Chain/Operations)

• Local Markets

• External agencies