Bulk & Barrel Sales Manager

Date: Aug 4, 2025

Location: Gurgaon, HR, IN

Company: Suntory Global Spirits

What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World’s Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

Mission of Role

Develop and establish sustainable bulk & barrel sales strategy and expectations for a critically important markets and country regions. Be the go-to holistic manager for the whole bulk & barrel channel and developing strategic relationships with key customers, operating units, and other business partners. Establish appropriate targets and evaluate ROI of activities. Achieve NSV, GP and KPI targets for market share and presence for the assigned country region.

Role Responsibilities

  • Develop and execute a comprehensive bulk sales strategy aligned with the overall business objectives of Suntory Global Spirits.
  • Identify and target potential bulk customers, including distillers, new branded initiatives, other wholesalers, and large retailers
  • Build and maintain strong relationships with key accounts and build and deploy appropriate programming to ensure customer satisfaction and loyalty
  • Collaborate with global operating units and finance to create offerings tailored for bulk and barrel customers
  • Monitor market trends and competitor activities to identify opportunities for growth and improvement
  • Analyze sales data and prepare reports to track performance against targets and provide insights for decision-making
  • Set pricing strategies and negotiate high-stakes contracts to optimize profitability while maintaining competitive positioning
  • Coordinate with logistics, supply chain and operating units teams to ensure timely delivery and service fulfillment of bulk orders
  • Develop and monitor key performance indicators (KPIs) to assess the effectiveness of bulk sales strategies and make data-driven decisions.
  • Attend industry events and participate in trade shows to network, promote and drive awareness of bulk offerings and capture market developments

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Sales, or a related field; MBA preferred.
  • Minimum Five (5) years experience in sales leadership, with a focus on sales experience within the spirits or beverage industry.
  • Strong strategic planning and execution skills, with a track record of driving revenue growth.
  • Exceptional negotiation and contract management abilities.
  • Superior communication, leadership, and interpersonal skills.
  • Analytical mindset with the ability to leverage data for strategic decision-making.
  • Proven ability to build and maintain relationships with high-level stakeholders.
  • Proficiency in Microsoft Office Suite and CRM software.
  • Some domestic and international travel requirements


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