Zonal Sales Manager - CSD

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Date: Dec 11, 2025

Location: Gurgaon, HR, IN

Company: Suntory Global Spirits

What makes this a great opportunity?

Suntory Global Spirits is world’s number 3 premium spirits’ company. Suntory Global Spirits is crafting the Spirits that Stir the World. Owned by Suntory Holdings Limited, Suntory Global Spirits has a dynamic portfolio with unparalleled expertise in whisky, led by Bourbon and Japanese Whisky, and global strength across many key categories including tequila, vodka, cognac, rum and cordials. The work environment is fun & friendly. Every Suntory Global Spirits team member is an owner of our future. We hire people who have an ambitious and adventurous streak. Employees share a commitment to their teams, a passion for our products, and above all, a bold work ethic that produces winning results. Our business has long-standing roots, but don’t be fooled. Suntory Global Spirits doesn’t look – or act – its age. From distilleries to offices, we thrive together in a work atmosphere employees love – charged, creative, energetic, challenging, collaborative and just plain fun. Suntory Global Spirits structure of minimal hierarchy gives our employees the opportunity to take personal ownership of projects that matter from day one. The best way to learn, improve and grow your Suntory Global Spirits career is to witness the impact you can have for future prospects.

Role Responsibilities

SALES PLANNING
  • Manage preparation of sales budget and forecast objectives for the North & East region covering volumes by states, brands, variants, and CSD canteens for an alignment to the organization business priorities
  • Coordinate sales planning activity with relevant functions maintaining high levels of quality, accuracy and process consistency in the sales planning efforts

 

SALES EXECUTION

 

  • Ensure all sales organization objectives are achieved timely as per planning
  • Ensure adherence to service norms and execution standards across markets
  • Manage all sales data flow to optimize sales execution and effectiveness in the market

 

 

P&L MANAGEMENT

 

  • Ensure investments committed to CSD are aligned to budget allocation and are consumed timely for intended activities
  • Manage the profitability of P&Ls for the North & East region at various levels of aggregation for all products (state, brand, outlet channel, depot) – escalate deviations, issues timely and drive appropriate remedial actions

 

 

COMMERCIAL EXCELLENCE

 

  • Resolve process bottlenecks to ensure smooth delivery of revenue/ profitability goals
  • Drive an organization of continuous sales, execution and claims process improvement

 

 

Role Responsibilities

 

 

COMMERCIAL MARKETING MANAGEMENT

 

 

 

  • Work along with sales and marketing functions to ensure complete alignment in planning and execution of commercial marketing initiatives in line with category and shopper marketing strategy of the organization
  • Ensure timely and brilliant execution of brand building initiatives on ground

 

 

MARKET INTELLIGENCE

 

 

  • Establish effective data monitoring systems for local market and competitor activities within the region.
  • Drive the adoption & culture of data and IT automation tools enabling daily, weekly and monthly analytics and insights

 

 

CUSTOMER & KEY ACCOUNT MANAGEMENT

 
  • Ensuring adherence of key customer terms of trade and pricing strategies.
  • Engagement with regional canteen representatives and monitoring of  overall level of service

 

PEOPLE MANAGEMENT

 

 

  • Create a Diverse, Empathetic and Inclusive team by ensuring mix of talent
  • Drive team motivation and teamwork through constructive performance recognition and counselling
  • Objectively drive annual employee performance appraisal process based on business and people results and commercial competencies demonstrated
  • Identify individual training and development goals for team to promote growth and retention of intellectual talent
  • Talent development and succession planning for the team

 

 

 

 

LEGAL ETHICS AND COMPLIANCE

 

 

  • Ensure legal compliance with all appropriate legislation occurs in all sales activities and external partnerships and ensure business is done the right way, the SGS Way

 

Qualifications

Graduate/MBA

15-18 years’ experience in Spirits & Beverages Sales or FMCG


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