Senior Brand Manager, VN

What makes this a great opportunity?

Join us in shaping the future of our brand across Vietnam and Southeast Asia. You will play a pivotal role in translating global and SEA brand strategies into locally tailored, impactful marketing plans that resonate with Vietnamese consumers, customers, and channels. This position offers a unique blend of strategic influence and hands-on execution, allowing you to exercise independent marketing judgment while collaborating closely with the Commercial and Trade Marketing teams. Reporting directly to the Southeast Asia Marketing Director, you'll have the chance to make a meaningful impact in a dynamic, fast-growing market—driving brand success and advancing your career in a truly rewarding environment.

Role Responsibilities

• Lead the Vietnam portfolio and annual marketing strategy, translating SEA priorities into locally winning plans.
• Own BI, marketing planning and P&L governance, including investment prioritization, forecasting, budget control and effectiveness evaluation.
• Balance brand consistency with local consumer, channel and regulatory relevance.
• Partner closely with Commercial, Trade Marketing, distributors and agencies to connect brand strategy with measurable business outcomes.
• Lead, coach and develop one Brand Specialist while raising overall marketing capability and execution standards.
• Represent Vietnam’s market insights and priorities with Regional and Global Brand Teams.

Qualifications

• 8+ years of brand marketing experience, ideally within spirits, FMCG, luxury or another regulated consumer category.
• Proven experience in portfolio strategy, commercial partnership and people management.
• Strong commercial and financial acumen, with experience managing marketing investment and P&L considerations.
• Able to navigate a matrix organization, influence senior stakeholders and constructively challenge decisions.
• Strategic yet hands-on, with strong execution discipline and local market understanding.
• Fluent Vietnamese and strong business English.