Brand Manager Sipsmith & Portfolio Brands

What makes this a great opportunity?

As Suntory Global Spirits accelerates its global footprint, we are establishing our own commercial business in the UK. As one of the largest, most sophisticated spirits markets in the world, the UK offers significant potential for our portfolio of premium brands. We’re building a world-class team to create a new and exciting business that is rooted in strong foundations, led by our values and long-term commercial ambition.

· Be part of the establishment & set-up of direct route-to-market project to elevate UK market to the next level.

· Exposure to a wide range of stakeholders, including senior leaders.

· Opportunity to contribute to driving commercial results and process improvement within a newly set up company.

The Brand Manager Portfolio Brands will lead the UK marketing plans for Sipsmith and Sourz, as well as support the future development of these local jewels. They will also support across innovation launches and our smaller portfolio products, like Midori.

They will own the commercial and activation delivery of the brands as well as being the custodian of the brand equities in the UK. A big part of the role is executing in key cities with a particular focus on London - home to some of the world’s most influential consumers and customers.

As a Brand Manager you will inspire teams across the business with Sipsmith and Sourz brands. As part of your role you will deliver seasonal marketing activations, support key milestones in the commercial planning process, and ensure the brand owner and agencies keep delivering in line with the needs of the UK customers and consumers.

Role Responsibilities

• Manage brand marketing strategy, execution and commercial delivery of Sipsmith, Sourz and Portfolio brands (inc. activation, price/ promotion, channel, customer) across activation, price/promotion, channel, and customer programmes, ensuring we show up with excellence in priority moments and locations.
• Be custodian of the brands’ DNA in the UK // Act as the custodian of each brand’s DNA in the UK, ensuring cultural relevance, consistent tone of voice, and flawless brand representation across all touchpoints.
• Lead performance management with a rigorous, insight-led approach to ROI, ensuring every investment is measured, optimised, and delivering against commercial targets.
• Prepare and support to regular business reviews with the Marketing Manager, Sipsmith Global team and wider key stakeholders, delivering high-quality presentations and overseeing monthly reporting.
• Create and deliver world-class brand plans rooted in insight, cultural opportunity, and robust evaluation, balancing creativity with commercial focus to drive profitability, market share, and annual targets.
• Nurture strong, collaborative relationships with Global teams to ensure strategic alignment while championing the needs of the UK market.
• Deliver marketing planning process across Sipsmith Gin & Portfolio brands to ensure our plans are executed within customer planning cycles and operational needs, while ensuring stakeholders and agencies are held accountable to deliver within these time frames.
• Drive social-first, culturally led activation thinking across the brands, ensuring we connect meaningfully with key audiences, particularly in influence-driving cities like London.
• Liaise with agencies across creative, social, media, PR, and experiential to ensure cohesive and high-quality campaign delivery.

Qualifications

• 4+ years of relevant marketing experience, ideally with exposure to premium, lifestyle, or culturally driven brands.
• Strong understanding of brand building and customer marketing across digital, social and retail environments.
• Experience developing and executing culturally led campaigns that drive real consumer relevance and brand momentum.
• Confident user of social media tools, with working knowledge of platforms like Meta + Meta Business Manager, TikTok, Traackr, and emerging channels.
• A proactive self-starter with entrepreneurial energy, who brings ideas, spots opportunities early, and thrives in a fast-paced, build-phase environment.
• Strong planning and organisational abilities with proven project and event management skills, able to manage multiple workstreams with pace and precision.
• Good understanding of UK spirits landscapre, consumers and trade dynamics, with a finger on the pulse of culutural trends, social behaviour and digital platforms.
• Ability to build strong internal and external relationships, with confident presentation skills suited to audiences of all sizes.
• Comfortable working independently and collaboratively, navigating local and global stakeholders effectively.
• Resilient under pressure with the ability to meet tight deadlines while maintaining high standards.
• Competent in Office365, PowerPoint, Excel, and confident using digital and social tools.