VIP Experience & Engagement Manager

What makes this a great opportunity?

This individual will work to continuously innovate Trade & VIP hospitality capabilities at Maker’s Mark, while also being hands-on with our Trade and VIP Visitor Experience. This role will work to deliver brand-building experiences that have a lasting, positive impact on the business.

Utilizing your entrepreneur-mindset and deep understanding of systems available, you’ll deliver best-in-class, high-quality, engaging, and effective Trade & VIP focused experiences.

You’ll collaborate cross-functionally across internal hospitality teams to deliver best-in-class trade and VIP hospitality experiences. 

Role Responsibilities

• You will be the day-to-day manager of the Trade and VIP Experience Leads. Fostering a culture of continuous improvement to keep up with trends in the trade
• Work cross-functionally across internal teams and external vendors/partners to implement best in class Trade and VIP hospitality experiences
• You will be the leader in delivering custom experiences for Trade and VIP partners
• Executional excellence in the performance of these brand building programs
• Work collaboratively with the Consumer Experience Manager in the training and continuing education of Bourbon Specialist Team
• Create, implement, and find ways to continuously improve customer experience from booking to departure
• Responsible for reviewing all incoming Trade/VIP requests and compiling background information to best tailor the experience to the group
• Collaborate with hospitality managers to create, plan, and execute luxury experiences
• Identify and communicate notable groups to distillery and commercial leadership when applicable

Qualifications

• Minimum 5 years’ successful operations and marketing experience in the Spirits industry
• Minimum 3 years of people manager experience
• Highly energetic and motivating person – capable of building and championing Suntory Global Spirits' goal of being “The World's Most Admired Spirits Company.”
• Strong organizational and problem-solving skills with the ability to prioritize workload and manage multiple tasks
• Ability to work under pressure, balancing multiple projects in a fast-paced environment
• Extremely strong communication (written and oral)
• PC application proficiency in the areas of Microsoft Excel, Outlook, PPT, and Word
• Understanding of spirits industry business acumen, including knowledge of the three-tier system
• Robust knowledge of the American Whiskey category
• Proven self-starter with a track record of driving results
• Education- College Degree Required