Consumer Insights Analyst
Date: Jul 14, 2025
Location: Madrid, MD, ES
Company: Suntory Global Spirits
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
The Insights Team harness insights at scale to inspire & provoke action to enable creation of valuable brands and businesses.
The team uses a wide variety of insights/research and trend analytics tools and innovative mixed-media methodologies: quantitative, qualitative, online, offline, primary and secondary data sources. From social listening, to ethnographies, to semiotics, to surveys, to concept testing, to focus groups to online communities. The team may also experiment with cutting edge technologies to generate insights.
The department works with Marketing, Commercial Marketing On Trade & Retail, Business Intelligence, Commercial teams as well as with global insights & international teams, consumers, experts, etc.
Role Responsibilities
Market understanding
• Partner to help the teams to analyze their brands and competitors, with their templates and guiding analysis.
• Monthly reporting: responsible of Newsletter and update regular reporting in time and accurate according to business needs.
Consumer understanding
• Delivering the insights plan for the brands
• Conducts insights and research for SGS: qualitative fieldwork and quantitative studies; running projects end-to-end (many times with minimal supervision)
• Support the day-to-day project management needs across a wide variety of research methodologies and suppliers
KPIs
• Contribution to KPIs definition and tracking. Templates development and update.
Strategy
• Support to the brand and within the insights team in growth planning process with all information needed.
• Also input for S&OP and Strat plan
• Provide day-to-day consumer insights and business intelligence consulting support for brand and sales team members
Capabilities
• Develop skills in brand teams and trade + commercial team (peers)
Resource management
• Partner with local data and key platform providers (Nielsen and IWSR) for brand/market -specific projects as needed – as well as leveraging the global insight tools, platforms and data, where possible.
• Tracking and management of Budget: invoicing, control of expenses, PO’s etc.
Qualifications
Education & Languages:
- Bachelor’s degree level education
- Very Fluent in English and Spanish
Experience:
- 3+ years research experience (agency or client side)
- Familiarity and comfort with traditional market and consumer research sources (Nielsen, BrandZ, IWSR, etc.)
- Power BI / dashboarding / Excel proficiency.
- Experience of managing consumer research agencies.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
Job Segment:
Business Intelligence, Project Manager, Consulting, Technology