Sales Representative - Winnipeg

What makes this a great opportunity?

The Sales Representative’s mission will be to achieve and/or exceed planned territory/provincial objectives by budget and volume and maximize brand distribution at licensee and retail level.

Role Responsibilities

•    Deliver monthly, quarterly, and annual sales fundamentals targets
•    Deliver territory commercial targets and manage to financial KPIs
•    Grow share across the territory by winning in priority channels and accounts
•    Call on retail and licensed accounts to sell, activate, and grow Beam Suntory brands across a key territory
•    Plan, execute, and continuously optimize territory routing and account coverage
•    Strengthen in‑store execution (shelf, space, pricing, and visibility) and drive menu/back‑bar placements to maximize distribution
•    Identify and secure high‑impact display and merchandising opportunities
•    Increase retail, on‑premise, and consumer engagement through strong programs and account partnerships
•    Maintain strong product knowledge for Beam Suntory and key competitors to enable consultative selling
•    Stay current on beverage alcohol trends, category insights, and customer needs
•    Monitor competitive activity and translate insights into actionable territory opportunities
•    Deliver effective retail and on‑premise product education and training
•    Maintain accurate account data; submit required reporting on time (Aforza, trackers, sales journal, and updates)
•    Manage budgets with discipline to maximize ROI and program effectiveness
•    Execute on‑premise activations and retail samplings in line with brand standards and local requirements
•    Keep account information current and share weekly display wins on Viva Engage
•    Flexibility to work some evenings and weekends as business needs require

Qualifications

• Diploma or Degree, Business/Commerce preferred
• Proficiency in Microsoft 365: Outlook, Word, Excel, PowerPoint, Teams
• Must have valid driver’s license and acceptable driving record
• Be physically able to lift 16-18kgs on a regular basis
• Minimum of 2 years previously related retail sales experience – CPG preferred
• Ability to work occasional evenings and/or weekends

Core Competencies:

• Business and Financial acumen: the ability to identify and address the potential risks and opportunities for the company
• Deliver results that can reach goals and meet deadlines
• Interpersonal Skills: Able to create and maintain productive relationships within the company and externally
• Leadership: able to inspire and motivate others to perform well
• Change Management: able to successfully adapt to changes
• Strategic Thinking: able to step back in order to solve problems and become oriented
• Organizational skills: able to manage priorities, to be organized and work well in a challenging environment where the pace is fast.
• Communication skills: has excellent communication skills, both written and spoken and demonstrated ability to work effectively with internal and external contacts