Sr. Field Marketing Manager - FL/SC

What makes this a great opportunity?

• This position is a critical leadership role, strategically building our brands at the local level in a dynamic business unit, Florida & South Carolina
• This position will be a natural progression and training ground for future positions in US Brands, NA Commercial Marketing, or Sales.
• This position reports to Director, Field Marketing - Central and works closely with General and State Managers.

Role Responsibilities

The Sr. Field Marketing Manager will work closely with Brand Marketing and Sales to deliver the highest quality programs and execution, to drive planned Volume, NSV, DGP, and distribution growth for two states.  This includes overseeing and driving strategic local and national programs, local sponsorships, partnerships, and key strategic relationships.

Role is a critical partner between the Brand Team, Local Sales, Finance, and SGWS Distributor teams.  The function is responsible for ensuring that sales and distributor teams are educated and inspired about brand strategy, innovation, consumer targets and execute programming with excellence.

Sr. Field Marketing Manager sets framework for State Planning and build plans that are on brand, locally relevant and drive volume. Role works collaboratively with BI Analyst and Field Marketing Managers & Associates to ensure BI is appropriately planned against the right touchpoints, spent efficiently and forecasts are met.

Lead team of Field Marketers, helping them navigate and optimize core processes and deliverables across Florida & South Carolina. Partner with other business units to share best practices and collaborate on programming.

Drive diversity and inclusion within team and with the Consumer cohorts we are targeting.  Lead brand programming for the Region.

Key customers of this role include: Sr. Marketing Director, Brand Managers, General Manager and direct reports (Marketing Managers, Associate Marketing Managers, Field Marketing Specialists, US Commercial stakeholders).

Qualifications

• Commercial Leadership & Acumen Experience: 7+ years of experience, preferably Commercial Marketing, Field Marketing, Trade Development or Brand Marketing
• Alcohol beverage industry experience preferred
• Strong influence, communication, presentation, and organizational skills a must as well as experience with effective cross-functional teams
• People Management Skills & Experience of teams 2 or more
• Financial Acumen: Field BI Budget Management
• Must be proficient in MS Office, Salesforce, and SAP
• Up to 50% travel

Salary Range - The salary range for this role, based in South Florida is $135,000 - $150,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of this location.