Portfolio Advocate

What makes this a great opportunity?

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirit's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. 

Role Responsibilities

EDUCATE & INSPIRE KEY CUSTOMERS IN THE ON TRADE BUSINESS

• Drive awareness and education of Suntory Global Spirits portfolio – House of Suntory, Malts & Blended Scotch and Bourbon Whiskey in the Key Account’s channel while driving brand serve strategy across all outlets for SGS brands through consumer engagements, bar takeover’s, paired dinners & product tasting.
• Partner with key accounts & commercial marketing team to drive brand listing, cocktail menu listing, serve strategy as per SGS 6 P frame work.
• Drive awareness and education of Suntory Global Spirits portfolio with internal sales and external trade partners in respective region, ensuring front of mind presence and selling confidence with key customers
• Drive awareness and education of Suntory Global Spirits portfolio with digital influencers in respective region, ensuring front of mind presence and discussion of SGS portfolio
• Introduce Suntory Global Spirits portfolio in a way that sparks a fresh perspective - Avoiding a cold pitch, immersing into whisky communities & leveraging cultural connections
• Be the local face and leading voice of Suntory portfolio for any trade queries & building distributor & internal team engagement

Roles Responsibilities

BUILD STRONG PRESENCE IN KEY NEIGHBOURHOODS & AMONG WHISKY ENTHUSIASTS

• Establish strong relationships with key on trade customers to champion SGS products partnering closely with local key account team/s.
• Act as an authority on the Suntory portfolio and the respective categories; planning and executing tastings, education, and unique brand experiences
• Represent Suntory portfolio at relevant media, consumer, and trade events
• Amplify halo on trade & Brand activations with Advocacy Manager, Regional Key Account’s Manager & team.
• Identify collaboration opportunities aligned to the brand purpose and experience strategy alongside local key accounts and commercial marketing team.

ENABLE INTERNAL ADVOCACY CULTURE WITH A GEMBA FOCUSED MINDSET

• Create and lead a “feedback loop” regarding emerging drink trends, drink community conversation, lifestyle drivers, etc with key internal stakeholders
• Collaborate with India advocacy lead contributing as part of the global network of SGS Brand Advocates
• Identify the products brand building initiatives in conjunction with Brand, Commercial Marketing & Key Accounts teams
• Develop a strong working relationship with industry stakeholders

Qualifications

• Graduate or Post Graduate with 4 to 6 years of experience in Advocacy