Assistant Trade Marketing Manager, GTR

What makes this a great opportunity?

• The opportunity to work on world-famous brands, and inspire shoppers at the point of purchase with innovative and creative ideas that drive luxury and premiumization
• To contribute to the growth of our brands in the GTR channel
• The opportunity to partner with major travel retail customers
• The opportunity to progress career within major organization.

Under the supervision of the Customer Marketing Manager, the Trade Activation Manager will actively participate in driving our brands’ growth in our strategic airports by supporting the team on the implementation of the annual marketing plans.

The role will require a relentless focus on partnering stakeholders and agencies to deploy full 360 campaigns driven by shopper centricity to excite, engage and convert shoppers to purchase both in-store and online. The candidate will also support the premiumization across multiple touchpoints to ensure the continual elevation of brand execution and shopper experience.

Role Responsibilities

Execution of visibility strategy in strategic airports

Implement and track the Customer Marketing visibility and activation Plan to increase sales and brand/category presence.

Work closely with relevant internal stakeholders within Commercial, Customer Marketing and Brand Marketing teams to align on planned timings and share back insights on performance

Establish strong connection and ways of working with external agencies such as production and promoter teams to ensure smooth and timely roll-out of key launches both online and on-counter; as well as to identify marketing opportunities per door to maximize retailer activations.

Support new permanent visibility rollout by working with agency and Commercial to ensure timely launch and clear planograming.

Under the guidance of the team, update Marketing Calendar, support in preparation of retailer’s presentation to sell in shopper programs.

Provide support on execution of Media campaigns, KOL marketing and social campaigns to drive brand awareness for key campaigns.

Responsible for planning and tracking of GWP usage based on trade plan

To drive excellence in POS execution – ensuring visibility of brands in line with brand strategy and image

Feedback to Customer Marketing Manager performance of key campaigns of set KPIs and ways to improve for next promotion.

Understand all the effective touchpoints for maximizing visibility

Understand the location and airport dynamics with a close eye on competitors’ activities and consumer trends in the market.

Assist with any ad hoc trade marketing activities and support the team when needed

Other Administrative Support

Contribute to the timely raising of purchase requisitions and tracking of brand investment budget

Maintenance of master data files, and any other administrative duties assigned from time to time.

Support the team on preparation of monthly internal meetings/presentations.

Support the team on the planning of trade shows

Support the team with any VIP/Senior Stakeholder visit in Airport

Qualifications

Possess a recognized university degree, preferably in Marketing / Business.

At least 5+ year of relevant working experience

Prior experience in alcohol, luxury, FMCG or Travel Retail industry will be an advantage.

Strong interpersonal skill to manage several projects and stakeholders simultaneously and independently

Positive, proactive and enthusiastic team player

Excellent organisational skills, able to prioritize in a very fast-paced environment and understand business context.

Salary Range - The salary range for this role, based in New York, Ny is $90-95k, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of this location.