Brand Manager, US RTD - On the Rocks

What makes this a great opportunity?

Suntory Global Spirits is the top spirits Ready-to-Drink player (RTD) worldwide and with the acquisition of On The Rocks in 2020 began its quest of establishing that leadership in the US. This role is exciting because it combines the best of entrepreneurship - the ability to shape the future and move at pace - with the expertise and resources of a world-wide leader in spirits. If you thrive in a dynamic environment and are seeking a role where you can have outsized impact, this role is for you!

Role Responsibilities

• Accountable for the Annual Operating Plan including achieving Volume, Revenue and Gross Profit targets.
• Responsible for supporting the strategic thinking for and development of the On The Rocks marketing plans including management of the annual planning process.
• Responsible for developing through-the-line, consumer centric programs across all retail channels and very targeted trade plans to address specific needs in top markets
• Work closely with the Innovation Team to identify and successfully commercialize innovations that deliver against consumer needs and drive incrementality to the portfolio.
• Work closely with cross functional teams (Customer Marketing, Finance, Consumer Insights, and Sales teams) to gain alignment on strategic priorities, ensure plans are actionable, and drive execution.
• Responsible for understanding and evaluating the effectiveness of marketing activity.
• Analyze key business metrics (depletions, distribution, velocity, Nielsen, pricing, profit, etc.). Tease out the recommendation and align cross-functional partners on next steps.

Qualifications

• 4- 6 years marketing experience in Consumer Packaged Goods, Beer, Spirits and/or on a lifestyle brand; MBA preferred
• Experience and in-depth knowledge of the US alcohol industry and the 3 tiered system dynamics strongly preferred.
• Strategic thinker able to connect consumer insights, market considerations and business realities to think big and drive both a long-term agenda and activation plans that drive growth.
• Culturally connected with a proven ability to deliver marketing activities that powerfully drive a brand in culture.
• Track record of producing inspiring creative that connects consumers to brand purpose.
• Demonstrated experience of working in a fast paced, dynamic category with a rapid and competitive consumer purchase cycle and a proven track record of succeeding against market conditions.
• Exceptional leadership, creative problem solving, and decision-making skills and a remarkable ability to engage and influence stakeholders and cross functional partners.
• A highly organized and excellent multi-tasker who holds themselves to a world class standard of output and demonstrates a relentless desire to deliver the best performing marketing programs.
• Prior experience of working cross-functionally and with global brand resources an advantage.
• Someone who likes to have a little fun, is the right amount of competitive, and recognizes that we win and lose as a team.
• Strong communicator, active listening skills, ability to listen for feedback and validate and address concerns; and excellent influencing and presentation skills

The salary range for this role, based in New York is $135,000 to $150,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset.