Global Associate Digital Brand Manager, New York

What makes this a great opportunity?

Jim Beam is seeking a Global Associate Digital Brand Manager to join the team responsible for the #1 Bourbon in the World. Our ambition is to increase Jim Beam’s relevance in people’s lives by showing up where they are – in places and moments that make them feel included and connected – and giving them reason to choose Jim Beam when looking for refreshment. The digital transformation of our brand is essential in our pursuit of this ambition.

The role will support the brand's digital activation globally, beginning with the transformation of our global digital channels. Our ideal candidate is a passionate brand builder with an elevated understanding of how to effectively leverage the digital eco-system and digital tools to support brand communication programming. The Associate Digital Brand Manager brings a balance of creativity and technical acumen, with strong organizational and interpersonal skills. ​

Role Responsibilities

Role Responsibilities

1. ​Build a robust and engaged Jim Beam social community via the following:

• • Develop and execute ambitious social media strategy for global channels
  • Build and execute breakthrough global content creator strategy, designed to deliver ROI across brand equity and sales                                                               
  • Own enhancement and management of global brand website

2. Lead amplification of global comms and creative via paid, owned and earned digital activity
3. Drive amplification of global efforts via:

• • Delivery of clear social and content creator guidelines, following the principles and codes of aforementioned global strategy, to global markets
  • Support of local digital leads as they adapt and adopt global strategy and assets

4. Define and own digital marketing KPIs  
5. Over time, this role will also lead development of CRM program and serve to support agency management of such program.

Qualifications

• 5+ years of experience in digital marketing with a consumer products company, marketing agency, publisher or technology firm​​​
• If experience is on the brand-side, must have led external agencies or consultants and subsequently understand resources (time and budget) required to execute initiatives​​​
• Deep knowledge & awareness of social media best practices and industry trends
• Experience developing and executing content creator strategy and track record of delivering ROI and brand value through creators
• Adequate knowledge of digital tools including those to create greater efficiency with creative development and adaptation (AI)
• Strong analytical skills with a deep knowledge of paid/owned/earned social metrics
• Prior experience developing foundational strategies and road maps​​​
• Outstanding communication skills with both technical and non-technical colleagues​​​
• Strong presentation skills & ability to teach others across different levels of expertise & experience

Education​​​

• Bachelor's degree  

Salary Range: $100,000-$120,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of the NY Location.