Manager, Brand Experience and Capability

What makes this a great opportunity?

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India. 

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirit's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. 

For more information, on our brands and commitment to social responsibility, please visit www.suntoryglobalspirits.com and www.drinksmart.com. 

Role Mission

Reporting to the Sr. Director of Global Brand Experience & Capability, this Capability Manager will play a key role in ensuring that Marketers at SGS around the world (~800) are deploying The Founders’ Way of brand building to build iconic brands and deliver on our mission to be the world’s most admired premium spirits company. This requires bringing in best in class thinking from outside and combining it with astute understanding of our DNA and internal WOW to develop processes and models that connect the dots and continue to simplify our Marketers daily work in a way that drives Global-local connectivity and upskilling. The role will provide the opportunity to set the global standard of what good looks like, build your own marketing skills while helping build those of SGS marketers across the world and interface with cross functional and global leaders. This role requires solid influencing and collaboration to work with key cross-functional and agency partners, a strong marketing foundation and demonstrated project management ability.

What makes this a great opportunity?

• Take the opportunity to be a key contributor at the early stages of the Marketing and Creative transformation journey of SGS
• Responsibility to lead external partners/agencies and work with cross-functional SMEs to develop Marketing capability content
• Rare opportunity to interact, interface with and influence sr. leadership cross functionally as well as globally=
• Ownership of key projects and programs, with autonomy and empowerment to drive decisions
• Unique role positioned cross-portfolio and cross-market giving an overview of the business, how all the various pieces connect and opportunity to build personal network within SGS

Outcomes/Success Criteria

Stewardship:

• Assess current teams, tools, and ways of working across the organizing (brand houses, regional marketing and cross-functional support) to understand variance against TFW of Brand Building, pockets of excellence that can be leveraged and other areas for the team to focus
• Continuous improvement of learning content and examples from internal and external sources
• Lead the development, codification and implementation of all Capability e-learning initiatives including The Founders’ Way of Brand Building for new joiners, XD BASICS and TFW of Prestige
• Lead Annual Planning best practice, Process and WOW by reviewing plans for improvement, liaising with Market and Global teams to understand issues and drive continuous improvement year on year
• Drive topics, agenda, content development and agency management of SPARK SESSIONS (X4 per year) and Marketing All-Hands meeting (X 8 per year)
• Support Growth Planning and Creative transformation initiatives globally
• Build relationships with and influence cross-functional teams like Insights, Digital, MBC, Innovation, etc.

Project Management:

• Develop the strategic road map and project plan to deliver on the capabilities vision set out by VP and Sr. Director
• Oversee end-to-end development of e-learnings and mange the STIR capability website (content and experience)
• Manage budget, timelines and scope of vendors and consultants for smooth and in budget execution  across BEC team

Qualifications

• 6+ years brand or consumer marketing experience in Global or Market (ideal candidate has both)
• Bachelor´s Degree required; MBA preferred
• gency management experience required
• Strong project management skills with demonstrated experience in working collaboratively across an organization, gaining credibility amongst peers, managers and agency and cross-functional partners
• Ability to deal with ambiguity and provide independent thinking supported by fact-based rationale
• Self-starter who thrives in a fast-paced environment, proven resilience, entrepreneurship, team player and continuous eagerness to learn
• Sound written & verbal communication skills

Salary Range - The salary range for this role based in New York is $140,000 to $170,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset.