VP, Marketing - House of Suntory

What makes this a great opportunity?

Reporting to the Brand House Managing Director, the is a critical leadership role within the House of Suntory Brand House and the Suntory Global Spirits marketing organization. The position is responsible for the development and implementation of compelling and focused brand strategy, delivering exceptional in-market brand performance while strengthening global brand equity.  The VP is responsible for nurturing that the Brand DNA and strengthening it through brand experiences, communication platforms, and innovation that place the rich understanding of culture and consumers at the heart of our work. Balancing this with strong commercial acumen and an obsession for execution, the Global Brand House VP needs to work with Regions and Markets to ensure that we delight consumers at every touch point. A strong communicator and collaborator, the VP can move effortlessly from inspiring and aligning the brand’s marketing community behind a compelling vision, taking pride in execution to delivery business performance. This leader brings inclusive leadership to the development and coaching of the Global Brand House marketing team. 

Role Responsibilities

Leadership & Talent Development

• Build marketing capability within the Brand House team; coach and mentor the broader global marketing community.
• Inspire and align the global marketing organization behind an ambitious, culturally relevant growth strategy.
• Leverage all elements of capability building to embed the “One Beam Suntory Way of Marketing” across the enterprise.

(Gemba) Insight

• Nurture a passion for cultural, competitor, category, and consumer insights in brand strategy and execution.
• Go beyond the “what” to uncover the “why” behind consumer behavior and business data for future growth.
• Ensure strategies reflect global cultural and category differences while maintaining strong financial acumen linked to short- and long-term P&L delivery.

Brand Foundations & Stewardship

• Partner with the Master Blender/Distiller to ensure a unique, clearly articulated liquid story aligned with MBC and continuously evolve the liquid experience.
• Keep the Brand’s timeless DNA at the heart of strategies; make tough decisions to protect long-term integrity.
• Lead development and application of distinctive identity and design codes across packaging and communications to build memory structure and brand saliency.
• Drive innovation agenda with cross-functional teams to deliver sustainable growth across priority brand/market combinations (PBMC).

Strategy & Planning

• Work with leadership to ensure BH 12 Year strategies and 3 Year Strat Plan are grounded in Brand DNA and address key consumer and market opportunities.
• Develop compelling positioning that connects the brand to modern culture and underpins global communication platforms.
• Lead development and sign-off of 3-Year Growth Plans and focused innovation strategies in collaboration with cross-functional and regional teams.
• Collaborate with the innovation team and Master Blender/Distiller to develop and approve an innovation strategy and pipeline that reinforces Brand DNA and meets commercial objectives.
• Leads ad-hoc performance diagnosis in PBMCs (when performance is behind plan)

Experience Design & Delivery

• Lead development of integrated brand experiences focused on “fewer, bigger” initiatives that engage consumers and excite trade partners.
• Drive brilliance in execution with strategic precision and attention to detail.
• Foster a culture of learning and accountability through KPI tracking and reviews.
• Ensure marketing plans meet financial targets and adapt to changing market and competitor dynamics with agility.
• Bring a bias for action and agility to the execution of the BH strategy and plans, ensuring that we respond appropriately to changing market and competitor dynamics.

Qualifications