Key Account Manager

What makes this a great opportunity?

The Key Account Manager will strategically lead the development and execution of the channel strategy, focusing on retail, supermarket chains and convenience stores.

Role Responsibilities

Driving sales growth, enhancing market share, and building strong relationships with channel partners. The manager will utilize market insights and consumer trends to optimize promotions and ensure product availability, while leading a high-performing team to meet organizational goals. Collaboration across departments and innovative approaches to the modern trade landscape are essential for contributing to the company's success in a competitive market.

Channel Strategy Development

• Develop and implement the overall modern trade channel strategy to achieve sales and market share objectives.
• Analyze market trends and consumer insights to identify growth opportunities within the modern trade sector.

Relationship Management

• Build and maintain strong relationships with key stakeholders, including retail partners, supermarket chains and convenience stores.
• Negotiate contracts and promotional agreements with channel partners to maximize visibility and sales.

Sales Performance Monitoring

• Monitor sales performance across various modern trade channels and implement corrective actions as necessary.
• Prepare and present regular sales reports and forecasts to senior management.

Team Leadership and Development

• Lead and mentor a team of sales representatives and account managers focused on modern trade channels.
• Conduct training sessions to enhance team skills in sales techniques, product knowledge, and customer relationship management.

Promotional Planning and Execution

• Collaborate with the commercial marketing team to develop and execute promotional campaigns tailored to the modern trade channel.
• Evaluate the effectiveness of promotional activities and adjust strategies accordingly.
• Inventory and Supply Chain Management
• Work closely with supply chain and logistics teams to ensure adequate product availability in all modern trade outlets. (S&OP, CPFR)
• Optimize inventory levels to prevent stockouts and excess inventory.

Market Analysis and Competitor Intelligence

• Conduct regular market analysis to track competitor activities and market dynamics.
• Use insights to inform strategic decisions and improve competitive positioning.

Budget Management

• Manage the budget for modern trade channel activities, ensuring effective allocation of resources.
• Monitor expenditures and ensure alignment with financial targets.

Cross-Functional Collaboration

• Collaborate with other departments, such as marketing, commercial marketing, finance, and operations, to ensure alignment of strategies and objectives.
• Participate in cross-functional meetings to share insights and drive business growth.

Qualifications

EDUCATION/LANGUAGES    

• Bachelor as a most. 
• Fluent in English (Written & Spoken) 

INDUSTRY EXPERIENCE    

• Minimum 5+years retail channel of FMCG / Spirits / Drinks industry experiences, Spirits experience in industry preferred.
• 3 to 5 years of experience in managerial positions.  

SKILLS     

• Ability to lead and coach teams across country.
• High level of strategic, conceptual and data analytics skills
• Strong negotiation and communicator with the ability to influence in all levels internally, externally, and cross functional.
• Action-biased and output-oriented approach towards ambitious targets
• Exposure to working in rapidly changing environments.
• Demonstrates high levels of adaptability, flexibility regarding new challenges and the use of new networks and entrepreneurial skills.
• Understanding of business processes..
• Expert in Customer Management.
• Understanding of RGM principles