Commercial Marketing Coordinator

What makes this a great opportunity?

The Trade Marketing Coordinator is responsible for the development and execution of Point of Sale (POS) materials and the adaptation of brand assets to meet retailer specifications. This role involves collaborating with internal teams and external suppliers to ensure effective marketing initiatives that drive brand visibility and sales at retail locations.

Role Responsibilities

1. Development and production of POS Materials:
   • Design and create engaging Point of Sale materials that align with brand guidelines and retailer requirements.
   • Collaborate with graphic designers and marketing teams to adapt brand assets for various retail formats.
2. Brand Adaptation:
   • Ensure that all brand materials are tailored to meet the specific needs and standards of retailers, including signage, displays, and promotional items.
   • Maintain a library of approved templates and resources for quick access and adaptation.
3. Supplier Management:
   • Coordinate with suppliers to manage the production and delivery of POS materials and ensure compliance with quality standards.
   • Oversee supplier payments and maintain accurate records of transactions.
   • Manage POS availability in all states, including logistic supplier and distributors
4. Budget Management:
   • Assist in managing the trade marketing budget related to POS material production and supplier payments.
   • Track expenses and provide regular reports to the Trade Marketing Manager.
5. Collaboration:
   • Work closely with sales teams to understand retailer needs and align marketing initiatives accordingly.
   • Liaise with external partners, including advertising agencies and design firms, to execute POS materials according to marketing campaigns.
6. Performance Analysis:
   • Monitor the effectiveness of POS materials and provide insights for continuous improvement.
   • Collect feedback from retailers and customers to enhance future marketing initiatives.

Qualifications

• Bachelor’s degree in Business Administration, Marketing or a related field.
• 1-3 years of experience in trade marketing, brand management, or a related area.
• Strong skills in graphic design tools (e.g., Adobe Creative Suite) and proficiency in Microsoft Office Suite.
• Excellent communication and interpersonal skills.
• Detail-oriented with strong organizational abilities.

Preferred Qualifications:

• Experience in the spirits or FMCG industry is a plus.
• Familiarity with retail marketing strategies and consumer behavior.