Brand Ambassador

What makes this a great opportunity?

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.
A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirit's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. 
For more information, on our brands and commitment to social responsibility, please visit www.suntoryglobalspirits.com and www.drinksmart.com. 

Role Responsibilities

工作内容：

• 1. 专业品牌教育  
• 1. Brand Education Expertise  
•    - 面向经销商、顶级酒吧、五星酒店及零售终端开展品牌历史/蒸馏工艺/品鉴培训

- Conduct brand immersion training/tasting for distributors, premium bars, hotels & retailers

- 设计并执行沉浸式品牌体验（大师班、客座调酒、品鉴会）  

- Develop masterclasses/mixology/tasting events to elevate brand perception  

• 2. 高端渠道开拓  
• 2. Premium Channel Development

- 与酒吧主理人、调酒师及采购决策层建立战略合作，提升品牌在高端渠道份额  

- Build good relationships with bar owners, head bartenders & buyers  

- 收集市场趋势与竞品动态，制定区域品牌教育推广策略

- Collect & analyze market trends to optimize regional brand education and promotion strategy    

• 3. 跨部门协作
• 3. Commercial Collaboration    

- 联动区域销售团队提供专业支持，驱动重点客户销量增长  

- Partner with regional sales team to drive key account growth with professional support 

- 配合市场部落地全国性 campaign  

- Execute national marketing campaigns locally  

• 4. 活动管理  

4. Event management

- 主导上海及周边城市品牌教育活动（年均出差≥50%）

- Manage brand education events across East China (≥50% travel required)   

Qualifications

- 行业背景：  

- Credentials:  

  ▸ 3-5年国际洋酒品牌教育工作经验

  ▸ 3-5 years in luxury spirits brand education   

  ▸ 持有WSET烈酒二级（三级更佳）/EWA等国际认证

 ▸ WSET Level 2+ Spirits/EWA certification

- 渠道经验：  

- Channel Experience:  

  ▸ 2年以上调酒师或酒吧管理实战背景

  ▸ 2+ years as bartender/bar manager

- 语言能力：  

- Language: 

  ▸ 中英文流利（工作语言级）  

  ▸ Fluent English & Mandarin (Working proficiency)  

  ▸ 第三语言（日语等）可加分  

  ▸ Third language (French/Japanese) preferred  

- 关键素质：  

- Critical Competencies:  

  ▸ 接受高频次跨省出差

  ▸ Proven adaptability to extensive travel

  ▸ 精通烈酒品类知识与鸡尾酒创新  

 ▸ Deep spirits knowledge & cocktail innovation skills