Associate Brand Manager - (Contract) Luxury

What makes this a great opportunity?

This is a fixed-term contract until approx. January 2026.

The Associate Brand Manager’s mission will be to assist the Senior Brand Manager in defining and executing marketing and brand strategies, including key consumer and business/category issues & insights, Growth Planning and Commercial Toolkits, pricing, packaging, promotions and advertising while allocating resources accordingly in collaboration with field marketing, and a Brand Ambassador.  They will also demonstrate business leadership by supporting the management of brands as a business – ongoing management of expenses and budget management; identifying opportunities to improve brand sales or health and proposing recommendations; executing brand initiatives in collaboration with agency partners, sales and field marketing teams with excellence, and prioritizing communications with all business stakeholders.

Role Responsibilities

•    Develop growth plans, & commercial toolkits with coaching from senior brand manager 
•    Analyze key business metrics - Monthly review and recommendations on brand P&Ls, market share performance, competitive activity and brand health metrics
•    Brief & work with agency partners to execute paid media campaigns, consumer sampling programs, experiential, public relations and unique events.
•    Work with agency partner to manage owned social media channels for Courvoisier Cognac  
•    Manage brand budgets using SAP & Excel:  purchase orders, vendor invoices and budget reporting with accuracy and in a timely fashion
•    Lead Canadian tactical approvals for cross functional projects via Planisware
•    Manage and coordinate all national point of sale creative, POS tools and program development both retail and on premise
•    Work closely with provincial sales teams and field marketing to ensure flawless activation at the local level
•    Share brand activities and provoke ideas & feedback from business stakeholders with frequent & consistent email/Yammer/conference call communications 
•    Share program or performance results and key learnings from consumer research, feedback from sales, finance and agency partners
•    Work with field marketing managers to regionalize national brand programming and deliver custom regional programs where applicable
•    Work with Global brand and supply chain teams to confirm volume forecasts and allocations for limited edition Single Malt, Irish or Cognac releases
•    Ensure all activity meets national regulatory, legal and Suntory Global Spirits marketing codes

Qualifications

•    Diploma or Degree in Business or Marketing preferred
•    Minimum 1-2 years marketing experience
•    Strong organizational skills and ability to manage multiple deadlines & stakeholders
•    Willingness to learn categories with unique pricing & regulatory guidelines, distribution at retail and on-premise
•    Must be able to work collaboratively with cross functional departments, various agency partners and supporting customers
•    Experience managing budgets
•    Compelling communication & leadership skills that motivate stakeholders to support complicated, cross functional projects
•    Experience managing cross-continental projects an asset
•    Approx. 10% Travel – expected in field with sales teams, travel to regional offices across Canada, and travel to the UK may be required.