World Whisky Brand Ambassador

What makes this a great opportunity?

As the World Whisky Brand Ambassador, you are the face of Suntory Global Spirits’ world-renowned whiskies across Canada. This role builds brand advocacy and prestige through world‑class education, trade engagement, and consumer experiences. Working closely with marketing, sales, and PR partners, you will bring the stories of our distilleries to life for key trade partners, media, and consumers while supporting commercial priorities across key markets.

•    Represent globally renowned world whisky brands with deep heritage and craftsmanship.
•    Design and deliver impactful brand experiences across Canada including masterclasses, luxury tastings, and media events.
•    Join a Great Place to Work certified company with competitive benefits and a people‑first culture.

Role Responsibilities

•    Serve as the national brand authority and public face for Suntory Global Spirits’ world whisky portfolio.
•    Plan and execute national brand education programs including masterclasses, trade trainings, festivals, media engagements, and consumer events.
•    Build relationships with key on‑premise accounts, bartenders, retailers, and industry influencers to drive brand advocacy and listings.
•    Understand and support commercial priorities by partnering with sales teams to drive distribution, visibility, and prestige placements in priority accounts.
•    Deliver engaging product education and training for trade partners, customers, and internal teams.
•    Represent the brands with consumer and trade media including interviews, tastings, and content development.
•    Develop compelling brand storytelling content and maintain a professional social media presence supporting brand awareness.
•    Monitor whisky category trends and provide insights to the Canadian marketing team through quarterly reporting and event recaps.
•    Manage ambassador budgets and submit expenses in accordance with company policies.
•    Collaborate with the global ambassador community and participate in international brand initiatives, customer visits, and distillery experiences
•    Ability to represent and support other Suntory Global Spirits brands when required.

Qualifications

• Post‑secondary degree or diploma in business, marketing, hospitality, or related field preferred.
• Experience ex. years/level, and relevant work experience, industry, sectors, etc.
• 5+ years of experience in sales, marketing, hospitality, brand education, or event management.
• Experience in the beverage alcohol industry strongly preferred.
• Proven experience developing and delivering engaging presentations, training, or seminars to groups.
• Strong public speaking and storytelling ability, interpersonal and communication skills.
• Demonstrated ability to build relationships with trade partners, media, and industry stakeholders.

Knowledge & Skills
•    Passion for world whisky with strong product knowledge and desire to deepen expertise.
•    Commercial mindset with ability to support sales objectives and identify brand growth opportunities.
•    Strong organizational skills with ability to manage multiple priorities independently.
•    Mixology knowledge or bar experience are considered an asset.
•    Bilingual English and French considered an asset.
Technical Skills ex. software, tools, certifications or licenses
•    Proficiency in Microsoft 365 (PowerPoint, Excel, Outlook, etc.).
•    Experience with expense management systems such as Concur.
•    Valid driver’s license and access to a vehicle is an asset. 

Working Conditions ex. physical demands, travel requirements or special conditions
•    Travel required approximately 60–70% nationally.
•    Evening and weekend work is required.
•    Comfortable appearing in media interviews, social media, and live presentations.
•    Maintain a polished and professional appearance that reflects the standards of a luxury spirits brand.
•    Ability to travel to distilleries, industry events, and customer engagements as required.